Strategy

How we think about this

Sequencing beats selection. Most plans fail not because the items were wrong but because they were attempted in an order that let each one block the next. A migration scheduled in the same quarter as a content push guarantees that neither gets a clean read, and nobody will be able to say afterwards which one worked.

The honest version of this work includes telling a client that the problem is not one we should be paid to fix. It happens often enough to be a real part of the job: the constraint turns out to be pricing, or sales response time, or a product that is genuinely harder to sell than the alternatives. Finding that out in week two is a good outcome, even though it is a smaller invoice.