Policy

Editorial policy

How content on this site is produced, sourced, reviewed and corrected, including where AI is used and where it is not.

Framed green and white engraved plate with a balance scale at the centre of a guilloché medallion

What is Ranks Five’s editorial policy?

Content is written or reviewed by a named practitioner, every factual claim either names its source or is removed, AI may draft structured material but never supplies facts, and anything published is re-checked on a schedule set by how fast the underlying facts change.

Who writes and who is accountable

Chandan Kumar Mishra, founder and lead strategist, writes and reviews the service, industry and method pages, and is accountable for their accuracy. Where a page is reviewed rather than written by him, that is stated on the page.

No content on this site is published under an invented byline. A profile that leads nowhere verifiable corroborates nothing, and the practice is a reason to distrust a publisher rather than a way to look credible.

How facts are handled

Every statistic names the study or source that produced it, in the copy, next to the figure rather than in a footnote
Where two reputable sources disagree, both are given rather than the more flattering one being chosen
Nothing numeric about Ranks Five’s own results is published, because we do not have permission to publish client figures
No testimonials, case study numbers, client names or reviews appear anywhere on this site unless the client has given written permission
Figures that cannot be sourced are removed rather than softened with a hedge

The practical effect is that this site contains fewer numbers than most agency sites. That is the intended trade.

Where AI is used, and where it is not

AI tools are used for structured drafting, summarising, reformatting and first drafts of material whose facts come from somewhere else. They are not used as a source of fact, because a language model produces confident text with no signal about its own reliability.

The generated pages on this site, which are the location, sector and glossary sets, are assembled from authored data tables rather than written individually. The data in those tables is written by a person; the assembly is mechanical. Each generated page is measured against thresholds for length, question coverage, internal links and overlap with its siblings before it is allowed to be indexed, and a page that fails stays out of the index until it is improved.

That is stated here because it is the honest description of how a site of this size gets built, and because the alternative, implying every page was written from scratch, would be untrue. Neither Content consolidation nor Content decay is optional once this is running at any size.

Review and correction

Every page carries a review interval set by how fast its facts decay: definitions annually, platform behaviour quarterly, pricing and benchmark figures sooner
Corrections are made in place on the page concerned, not published as a separate note
A page whose claim turns out to be wrong is corrected or removed the same week
The date on a page changes only when its content does

If you find something on this site that is wrong, tell us and it will be corrected or removed. That is not a courtesy; a wrong answer with good visibility does active harm. What this leaves out is in AI Platform Optimization for Education and training, and some of it in Analytics and Measurement for Education and training.

Funding and independence

Ranks Five is funded by client fees. This site carries no advertising, no affiliate links and no paid placements, and no tool, platform or vendor has paid for a mention anywhere on it. The sequencing matters: Technical SEO in Dallas before Website Design and Development in Dallas, not the other way round.

Where a comparison page favours one option it is because the evidence does. Where we have a commercial interest in a conclusion, which is the case on any page arguing that work like ours is worth doing, that interest is obvious and should be weighed accordingly. Both Video and motion production and Content briefs and specifications assume this page, so they are the natural next two.