Legal
Privacy policy
What personal data this site collects, why, on what basis, how long it is kept and what rights you have over it.
What personal data does Ranks Five collect?
Only what an enquiry needs: the name, email, phone, company, website and message you submit, plus the page you submitted from, the referrer and any campaign parameters in the URL. Analytics data is collected separately and only with consent.
Who we are
Ranks Five is a search and growth agency operating from India. For the purposes of India’s Digital Personal Data Protection Act 2023 we are the data fiduciary for the data described here. For visitors in the European Union and the United Kingdom we are the data controller under the UK and EU General Data Protection Regulation.
Contact for any question or request about your data: enquiry@ranksfive.com, or the contact page.
What we collect, and why
| Data | Why | Basis | Kept for |
|---|---|---|---|
| Name, email, phone | To answer your enquiry and follow up on it | Consent, given when you submit the form | 24 months from last contact |
| Company, website, service, budget, city | To understand the enquiry well enough to reply usefully | Consent | 24 months from last contact |
| Your message | To answer the question you actually asked | Consent | 24 months from last contact |
| Page submitted from, referrer, campaign parameters | To know which pages generate enquiries, so the site can be improved | Legitimate interest in understanding our own site | 24 months |
| A hashed form of your IP address | To rate-limit the form against automated abuse | Legitimate interest in keeping the form usable | 30 days |
| Analytics on pages viewed and actions taken | To understand how the site is used | Consent, through the cookie banner | 14 months |
What we do not do
- We do not sell, rent or trade personal data to anybody, for any purpose
- We do not buy personal data or contact lists
- We do not use enquiry data to build advertising audiences
- We do not collect special category data, and the form does not ask for any
- We do not knowingly collect data from anybody under 18
If you believe a child has submitted data through this site, tell us and it will be deleted.
Cookies and tracking
This site sets no non-essential cookies until you choose to allow them. The banner on first visit records that choice and nothing else fires before it is made. Analytics and advertising tags, where configured, run only after consent and are adjusted according to it.
One first-party cookie records the campaign parameters present when you first arrived, so an enquiry weeks later can be attributed to the page that produced it. It contains no identifier for you personally and expires after 90 days. Full detail is on the cookie policy page. Most briefs that mention this also end up touching Paid Social and Meta Ads, and sometimes Technical SEO.
Who else sees your data
- Our email provider, which transmits and stores the enquiry notification
- Our hosting provider, which operates the server the form posts to
- Where configured, an analytics provider and an advertising platform, only after consent
- Where you ask us to, a CRM or spreadsheet we use to track the enquiry
Each of those is a processor acting on our instructions under a data processing agreement. None of them is permitted to use your data for its own purposes. We will name the specific providers in use on request. The evidence is in GEO or SEO. The argument about what it means is in Google Ads or Meta Ads.
Your rights
Whichever regime applies to you, you can ask us to:
- Confirm what data we hold about you, and give you a copy of it
- Correct anything that is wrong
- Delete it, where we have no obligation to keep it
- Stop processing it, including withdrawing consent at any time
- Explain the basis on which we hold it
Email enquiry@ranksfive.com and we will respond within 30 days. There is no charge. If you are unsatisfied with the response you can complain to the Data Protection Board of India, or to your own supervisory authority if you are in the UK or the EU. Are backlinks still important? is the one people underestimate. Do AI assistants send any traffic? is the one they over-invest in.
Changes to this policy
If this policy changes materially, the date below changes and the substantive change is described rather than buried. A policy that describes practices we do not follow would be a liability rather than a protection, so it is kept accurate. The page that answers the follow-up question is Core Web Vitals. The one that answers the objection is Crawl budget.