Site architecture
Link profile
A link profile is the full set of external links pointing at a site, described by the relevance and quality of the sources, the anchor text distribution, and how the links were acquired.
What is link profile?
A link profile is the full set of external links pointing at a site, described by the relevance and quality of the sources, the anchor text distribution, and how the links were acquired.
What it affects
It is assessed as a pattern rather than a count, and patterns no editorial process would produce are what get acted on.
How it is measured
Audited by reviewing referring domains for relevance and acquisition method, with anchor distribution checked for exact-match dominance.
Where this gets confused
Disavow is for genuine manipulation that cannot be removed at source. Most link spam is ignored rather than counted against a site, and disavowing broadly removes value that was helping.
The term is used loosely in the industry, so it is worth pinning down before agreeing to work.
Where this comes up in the work
It is part of Conversion Rate Optimization, and more specifically of A/B testing programme. Across the rest of the work it shows up in:
- Answer Engine Optimization, which cannot be done properly without it
- Technical SEO, where it quietly limits how far checking whether the content exists in the HTML or only after JavaScript runs can go
- Entity and Semantic SEO, where it decides completing topic clusters rather than spreading thinly across many
- Local SEO, because building a review request that works on a phone depends on it
What to check
Two questions that establish whether this is actually in order on a given site:
- Whether it survives a logged-out visit from a cold cache
- Whether the exception somebody added two years ago is still needed
More in site architecture
Common questions
Is link profile just another name for something?
Disavow is for genuine manipulation that cannot be removed at source. Most link spam is ignored rather than counted against a site, and disavowing broadly removes value that was helping.
Does link profile affect rankings directly?
It is assessed as a pattern rather than a count, and patterns no editorial process would produce are what get acted on. The honest framing is that it removes a constraint rather than adding a boost.
What tells you whether link profile is in order?
Audited by reviewing referring domains for relevance and acquisition method, with anchor distribution checked for exact-match dominance. Anybody with access can establish it in an afternoon. A lot of the work here is really Marketplace Marketing in Chandigarh, with Paid Social and Meta Ads in Chandigarh close behind.
Who owns link profile in a business?
Whoever is accountable for reading the marketplace’s own search report rather than guessing. Problems with this tend to persist because nobody is. Regional marketplace marketing is where this gets expensive. Walmart marketplace marketing is where it gets slow.
How much work is link profile?
The diagnosis is cheap. The fix ranges from an afternoon to a project depending on how deep it sits in the build, and we scope the second after doing the first. If the brief is still open, Sydney and Toronto are the two that change it most often.
Should link profile come before other work?
High if it is actually broken, low if it is merely imperfect. The check tells you which.
Let us look at where you actually stand
Send what you have. We read it before the call, so the call is about decisions rather than discovery.